Case study
Designing winning product packaging for Costco.
Discover how Goodboy's innovative packaging design revolutionized a client's presence in Costco — transforming challenges into a nationwide success story.
By GoodboyPublished 2024
- Client
- Pajar
- Services
- Creative · Packaging Design
- Retailer
- Costco
- Year
- 2024
Goodboy is a North American marketing agency with hands-on experience helping consumer brands win shelf space at major retailers. In this case study, we partnered with Pajar to refresh four of its consumer brands for Costco — a retailer where shelf presence can make or break a product. By aligning tightly with Costco's merchandising guidelines while protecting each brand's identity, we delivered twelve packaging designs in two weeks and earned nationwide distribution.
Approach
Our strategy at Goodboy was twofold: align closely with Costco's guidelines and stay true to our client's brand identity. To kick things off, we dove into Costco's packaging requirements, gaining a clear understanding of what makes a product stand out in their space. Our team revisited historical packaging designs, drawing inspiration while aiming to innovate beyond the traditional.
Market research was pivotal. We studied current trends, customer preferences, and the competitive landscape to ensure our designs were not just visually appealing, but also strategically positioned. Collaboration was key; we worked hand-in-hand with our client's design team, iteratively developing packaging that was both eye-catching and brand-aligned.
Twelve distinct packaging designs across four different brands — in just two weeks.
Key results
Twelve distinct packaging designs across four brands shipped in just two weeks, and the products are now displayed across Costco stores nationwide — capturing attention and driving sales. The pace required agility and decisiveness, and the outcome came from pairing that speed with strategic design that respected both Costco's environment and each brand's identity.
- ×5
- Product purchase orders
- 108
- New stores featuring the products
- 150k
- Units sold to Costco Canada
Frequently asked questions
Do you design packaging for Costco and other major retailers?
Yes. Goodboy helps consumer brands design packaging tailored to the merchandising guidelines and shopper behavior of large retailers, from Costco to mass and grocery.
Can you deliver on a tight timeline?
Yes. This program delivered twelve packaging designs across four brands in two weeks. Pace requires agility and decisiveness — both core to how we work.
Is this approach limited to packaging?
No. Packaging is one expression of brand identity. We also work across creative, strategy, and performance — often on the same engagement.
