Case study
Streamlining website management for a publicly-traded HealthTech company.
Here's how we built a single template system that lets Kovo absorb acquired companies into a unified digital identity — without breaking each brand's voice.
By GoodboyPublished 2024
- Client
- Kovo
- Services
- Strategy · Web Design · Copywriting
- Industry
- HealthTech
- Year
- 2024
In this case study, we partnered with Kovo — a publicly-traded HealthTech company actively acquiring other businesses — to build a flagship website and a reusable Webflow template system, plus the training and tooling for the internal team, so acquired companies could fold into a unified brand experience at speed without losing their individuality or muddying the technical content.
Approach
We designed for the second year of this system, not just the first launch.
Centralize on a single platform
Created one Webflow account to host the flagship and every incoming acquired-company website, so the technical ops stayed under one roof.
Build a flexible template
Built a Webflow template that allows brand customization (color, imagery, voice) while keeping a consistent structural and editorial framework across every new site.
Tighten the editorial
Used UX best practices and information architecture to create a lean sitemap for each acquired brand, with technical copy translated into clearer, audience-appropriate language.
Engineer for self-service
Built easy-to-use CMS capabilities into the templates so non-technical staff can ship new content and updates beyond the project's scope.
Hand off and train
Produced training materials and provided ongoing support so internal teams can effectively run and update the websites themselves.
Super-easy to manage — even after the project handed off.
Key results
Kovo now operates from a single Webflow account that hosts the flagship and every acquired-company site, with a template system that lets new brands launch quickly without losing their voice and a CMS that lets the internal team update pages without engineering support. The CEO said: “I really appreciate the conversation and attention to the project. Thank you for doubling efforts and getting this to the finish line.” One of the administrators put it more bluntly: “I've updated two of the pages a few times over the past couple of days and it's super-easy to manage.”
- 1
- Webflow account for every brand
- Reusable
- Template across acquisitions
- Self-serve
- CMS for internal teams
Frequently asked questions
Do you work with publicly-traded companies and M&A-driven brands?
Yes. Goodboy supports growth-stage and public companies on long-running digital infrastructure — flagship sites, template systems, ongoing brand integration as new companies join the family.
Do you build on Webflow?
Yes. Webflow is one of our default platforms for sites that need a balance of design flexibility, performance, and non-developer maintenance.
Is this approach limited to HealthTech?
No. The same playbook applies to any company growing through acquisitions that needs to onboard new brands quickly without compromising the existing digital identity.
